About Naya

A quiet company,
building a quiet tool.

In plain terms

Naya is a private cognitive continuity system, built in Austin, Texas. It helps overwhelmed minds preserve context, recover after interruption, and return to what matters — without streaks, ads, counts, or pressure loops.

Who is building it
Sasha Tollette, founder of Naya
Sasha Tollette
Founder · Naya · Austin, TX

Naya began with a simple frustration: I kept losing the thread. Not just tasks — the context around them. The reason something mattered, the decision half-made, the thought I wasn't ready to file.

By day I work as Director of Marketing for Vector Collective, an art collective. Naya is the tool I wanted for my own scattered, overloaded mind — built slowly, in Austin, for people who lose time to interruption and the quiet cost of restarting.

What we believe

Memory should feel
protective, not creepy.

The goal
Help you return without starting over — not harvest everything about you.
Private context
Your captures are yours. Sensitive context stays protected.
No pressure loop
No streaks, counts, ads, or guilt mechanics. No telemetry on grief.
Calm by design
The interface asks for less when your capacity is low.
Where we are

Built in Austin.
Opening slowly.

Naya is in private beta, iPhone first, opened one seat at a time. We read every reply, and we will never email more than we mean to.

Private beta · iPhone first · No card today

Come sit
in the quiet.

No card today. One quiet message when there is room.

On-device by default · No streaks · No ads · Export and delete